Did you drink or share a coke today? Don’t worry about your weight. It turns out that pop doesn’t contribute to the worldwide obesity crisis. This claim is based on a Coca-Cola funded nonprofit organization called the Global Energy Balance Network. They want the public to focus on getting more exercise than cutting their daily calorie consumption.
According to a report of The New York Times, Coca-Cola donated a whopping $1.5 million to get this new nonprofit started. It’s part of their great effort to prove to their critics that sugary drinks are not the real culprits behind type II diabetes and obesity.
The group says there’s no solid evidence regarding the pop causing obesity. They stand by their “science-based” (but misleading) message that physical activity is more than enough to counteract the effects of a poor diet.
Apparently, the public is not buying this idea or Coca-Cola’s commitment to fitness. The Twitter account of the Global Energy Balance Network has less than 800 followers so far.
Shedding Light on Coca -Cola’s Misleading Fitness Campaign
Yes, exercise helps with better weight maintenance. However, it won’t get rid of the problem of obesity by itself. Compared to dieting, it produces smaller weight losses. In an analysis report, the diet-only group lost more weight than the exercise-only group (6.8kg and 2.9kg, respectively) at one year.
Here are three studies that show sugary drinks, like pop, are harming your health and weight:
Researchers of a 2001 study discovered that for every extra 12-ounce pop school children (11 to 12 years old) consume daily, the risk of obesity increases by up to 60%.
Fortunately, significantly reducing your consumption of sugary drinks could help. A study involving 103 adolescents (13 to 18 years old) has shown that cutting sugary drink consumption by 82% leads to better weight management among test subjects, who were initially overweight.
Regular drinking of 1 to 2 cans of sweetened drinks could increase a person’s risk for type II diabetes by 26%.
Why is The Coca-Cola Company spending millions of dollars on this organization just to pass their pop products as “truly healthy snacks”?
Answer: It’s to prevent further plunging of their sales.
In the second quarter of 2015, Coca-Cola reported that they experienced a 7% drop in their Diet Coke volume sales in North America.
One good reason for Coca-Cola’s gradual lost of profits is U.S. consumers are becoming more health-conscious. They’d rather drink healthier beverages (which exclude diet pops, of course) due to their fear over the bad effects of artificial sweeteners and other sugar substitutes. There’s also the rising effort to stop brands from marketing to kids and eliminating pops from schools.
There’s no quick solution to obesity. It won’t certainly go away by continually consuming pop or exercising alone, which Coca-Cola wants the public to believe. Weight loss is a combination of physical activity, proper diet, and other necessary treatments.
Stop obesity. Don’t drink or share a coke.